Privacy Policy

Information We Collect

Information you provide

We collect information that you choose to provide through our website, including:

• Your work email address
• Your company name
• The trade show you are considering
• The trade show date
• The campaign package you are considering
• Information you include in messages or other communications with us
• Scheduling information you provide when booking a conversation

Please do not submit sensitive personal information through our website.

Information collected automatically

When you visit our website, we and our service providers may automatically collect information such as:

• Your IP address and approximate location derived from it
• Browser, device, and operating-system information
• Pages viewed and links or buttons selected
• Referring pages and URLs
• Dates, times, and duration of visits
• Campaign, advertising, and attribution information
• Cookie, device, and similar identifiers
• Information about how the website performs and is used

Information from data and advertising partners

We may receive or infer business-related information from advertising, analytics, and data partners. This may include a company identity, professional contact information, advertising identifiers, or information connecting website activity with other business information.

How We Use Information

We may use information to:

• Respond to inquiries and communicate about a potential Expo Ads campaign
• Provide requested information, scheduling, and follow-up
• Plan, operate, and improve our website and services
• Understand website traffic and campaign performance
• Measure and improve advertising
• Create advertising audiences and conduct retargeting where permitted
• Identify potential business interest in Expo Ads
• Protect the website, prevent abuse, and maintain security
• Comply with applicable laws and enforce our agreements
• Maintain business records and establish, exercise, or defend legal claims

Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, and similar technologies. These technologies may be used for the following purposes:

Necessary website functions

Necessary technologies support core website functions, security, form submission, and the storage of privacy preferences. They may remain active because the website cannot provide these functions reliably without them.

Analytics

With your permission where required, analytics technologies help us understand website traffic, interactions, and performance. Our analytics providers may include Google Analytics and Cloudflare.

Advertising and measurement

With your permission where required, advertising technologies from providers such as Meta and LinkedIn may measure advertising performance, attribute visits or inquiries, create advertising audiences, and help us show more relevant advertising.

Visitor identification

With your permission where required, we use RB2B, a service associated with Retention.com, to help identify business interest in our services.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Your choices

You can use the cookie and privacy controls made available on our website to accept or reject nonessential analytics, advertising, and visitor-identification technologies. Rejecting nonessential technologies will not prevent you from using the website or submitting an inquiry.

You may change your preferences through the cookie controls available on the website. Browser controls may also allow you to delete or block cookies. Blocking cookies through your browser may affect some website features.

Where recognized and applicable, we honor Global Privacy Control signals as requests to opt out of nonessential advertising, sharing, and visitor-identification technologies.

How We Disclose Information

We may disclose information to:

• Cloudflare, which provides hosting, security, infrastructure, and website-performance services
• Google, which provides Tag Manager, analytics, advertising, and scheduling services
• Meta, which provides advertising measurement and audience services
• LinkedIn, which provides advertising measurement and audience services
• RB2B and Retention.com, which provide business visitor-identification services
• Resend, which provides email-delivery services
• Professional advisers, contractors, and service providers that support our business
• Government authorities or other parties when required by law or reasonably necessary to protect rights, safety, and security
• A purchaser, successor, or other relevant party in connection with a merger, acquisition, financing, reorganization, or sale of business assets

Some disclosures to advertising and data partners may be considered “selling,” “sharing,” or processing for targeted advertising under certain U.S. state privacy laws, even when no money is exchanged. Where applicable, you may opt out through our website’s privacy controls, a recognized Global Privacy Control signal, or the RB2B opt-out link above.

We do not knowingly disclose personal information for purposes unrelated to those described in this Policy.

Email Communications

If you submit an inquiry, we may use the email address you provide to respond and communicate with you about Expo Ads.

Marketing emails will include a way to unsubscribe. You may also ask us to stop marketing communications by emailing [email protected]. An unsubscribe request will not prevent us from sending non-promotional communications that are necessary to respond to an active inquiry or administer an existing business relationship.

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, maintaining business records, improving our services, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods vary depending on the type of information, why it was collected, whether a business relationship develops, and applicable legal requirements. We may retain aggregated or de-identified information that no longer reasonably identifies an individual.

Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect information. However, no website, transmission, or storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live and which laws apply, you may have rights to:

• Request access to personal information we hold about you
• Request correction or deletion
• Request a portable copy of certain information
• Object to or restrict certain processing
• Opt out of targeted advertising, sale, or sharing
• Withdraw consent where processing is based on consent
• Appeal the denial of a privacy request
• Lodge a complaint with an appropriate privacy regulator

To submit a privacy request, email [email protected] with the subject line “Privacy Request.” Describe your request and the email address or other information needed to locate your records.

We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and identity verification. We will not discriminate against you for exercising an applicable privacy right.

These rights are not absolute. We may deny or limit a request where permitted by law, including when we cannot verify the request, must retain information to comply with law, or need the information to establish, exercise, or defend legal claims.

International Data Transfers

Expo Ads and some of our service providers operate in the United States and other countries. If you access the website from another country, your information may be transferred to and processed in jurisdictions with data-protection rules different from those in your location.

Where required, we and our providers use appropriate safeguards for international transfers.

Children’s Privacy

Expo Ads provides business-to-business services and is not directed to children under 18. We do not knowingly collect personal information from children through this website. If you believe a child has submitted personal information, contact us at [email protected].

Third-Party Websites and Services

Our website may link to or embed third-party websites and services. Their privacy practices are governed by their own policies, and we are not responsible for those practices.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. When we make changes, we will update the effective date at the top of the page. Material changes may also be communicated through the website or another appropriate method.

Contact Us

For privacy questions or requests, contact: